Sunday, 5 February 2012

Researching Promotion strategies of new music releases.



I wanted to research the image of the artist that was created to promote the song i am using for my video, so I looked into the ways this was done by first looking at the artists website, finding articles on her explaining the concept of the album and specifically talking about overcoming bullying - which co-insides with the song 'Sticks & Stones' (see a previous post for link to the article/interview video).
I then looked at the promotional photos used to promote the song and album, observing how the artist is conveyed as vulnerable and timid, which the 'Girl Allowed' image and the mirror reflection image (which is also used in the official lyrical video for the song) both show. This image not only promotes the album 'Cinderella Eyes' but links specifically to the song 'Sticks & Stones' which is based on overcoming the vulnerability that bullying causes.
These promotional strategies and the image used for the song have further influenced my ideas on the style (such as costume, make-up) and the character that my performer should aim to convey in my music video for this song.


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