Conventions of all Music Videos.

Although most genres create differing msuic videos in the context of editing techniques and styles, the majority of music videos are edited without continuity, using fast cut-on-action shots rather than match-on-action editing. This is one convention of music videos that i will use in my own video, to cut shots to match with the beat/backing instruments of the track, fitting with the pace of the music.

One of the main conventions of music videos in general, is the use of performance. Nearly all music videos show the artist performing for sections of the video.

The literal meanings of the lyrics in the song also influence imagery and scenes that are shown in the video, as well as reflecting the mood of the song, which is expressed through visual aspects such as clothing/fashion that is worn and emotions that are conveyed.

 Colour themes are also generic to all genres of music videos, although the different genres have their own colour schemes, nearly all videos have a set colour theme for set and clothing etc, that usual are pciked to reflect the mood of a song, for example;
Black & white = Depressing tone of song
Bright colours such as red, pink, yellow = uplifting mood of song.