Wednesday, 9 November 2011

additional music video analysis' - Unconventional videos.

when studying current and old music videos, there were several videos i came across that had unconventional and interesting features. Coldplay - Yellow, and Lana Del Ray - Video games; are two videos that i have analysed briefly, that have unconventional features in their videos that i think are unique.

 

                                                                               Lana Del Ray

* Unconventional technique: 'unproffessional filming quality'

The music video for Video Games is filmed as an unproffesionally shot video, this effect is made as the picture quality is grainy, and some scenes are shot as point of view shots, making the video look homemade quality purposely. As oppossed to most music videos which are conventionally shot in high proffessional/ studio quality.



    

        


Coldplay Yellow
*Unconventional technique: one continuos shot, no cuts.

Coldplay are a pop band well known for having stand-out and unconventional music videos. Their video for Yellow is one video that does not follow conventions as it filmed as one continuous shot, starting on a long shot of the sea, then panning to the left and focusing on the performer (Chris Martin). The entire duration of the video uses the one shot Him walking down the beach in the rain (which connotes the mood of the song) towards the camera. Using this feature makes the video unconventional and differing from all other music videos that are shot using continuous scene and shot changes.  

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