Founded in 2005, by Steve Chen, Chad Hurley, Jawed Karim, Youtube has been the biggest development of the internet to hugely increase the importance of Music Videos to the global chart success of all Artists.
The invention and globalisation of Youtube has meant anyone around the world with internet access can view all videos put onto the website, making music videos almost compulsory to the sucess of a song. Songs gaining Top 5 chart positions generally gain youtube hit/views of over 30,000,000 in the first year of release, a high indication of the globalisation effect youtube has for Music Artists around the world.
With the development of activities and tools on the website, such as the 'like' and 'dislike' button, as well as the 'favouriting' button, artists relasing music videos through Youtube can get a fair indication of how successful the song and music video is or will be.
With Youtube having many links to most social networking sites; Facebook, Twitter, Bebo, the instant a music video is uploaded to youtube it can be shared on all the listed social networking sites within minutes, making it promoted with the target audiences imediately after release, unlike previously when music fans had to wait for a song to be played on radio or music television channels.
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